2Q EARNINGS: World Cup Ads Score on Facebook
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
In her opening remarks, Chief Operating Officer Sheryl Sandberg said:
The World Cup also provided a great opportunity for brand building on Facebook. Facebook was an important part of this global event, with 350 million people joining a conversation, generating 3 billion interactions. The final was the single-most-talked-about sporting event in Facebook history, generating 280 million interactions from 88 million people.
Brands such as Diesel, Nike, Ford Motor and McDonald’s capitalized on this global conversation.
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