B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

Did you know that 92 percent of business to business (B2B) content marketers use social media?

LinkedIn is their platform of choice, favoured by 94 percent of B2B brands, ahead of Twitter (88 percent), Facebook (84 percent), Google (72 percent) and Google+ (64 percent).

More than half of B2B marketers plan to increase their content marketing budget in 2015, with brand awareness (84 percent) and lead generation (83 percent) their primary goals.

Check the visual below for more insights, which comes courtesy of Uberflip.

B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

(Source: Uberflip.)