General

28% of Influencers Say Being An Influencer Is Their Full-Time Job

64% won't promote a brand they don't believe in

influencer-marketing-CONTENT-2017 — Influencers have no set standard for payment from brands yet.Getty Images

An increasing number of Americans is making a career out of being an influencer.

In a new report from #Hashoff, an influencer discovery and content marketing platform, found that 28 percent of creators they surveyed consider being an influencer their main job. Six months ago, just 12 percent of respondents said it was their full-time job.

“To understand where influencer marketing is headed and how brands can make the most of it, you have to ask the influencers themselves,” said Joel Wright, president and co-founder of #Hashoff, who surveyed 414 respondents for this report, up from 300 six months ago.