Flurry, the San Francisco-based mobile analytics and monetization company, says that the Android and iOS platforms will see about 2.6 billion app downloads this month.
That’s up fourfold from the pace at the same time a year ago and the company says the 3 billion-mark will probably be broken by December with holiday gifts of new smartphones and fresh seasonal content from top developers. Another app data company, Berlin-based Xyologic, reported recently that Android Market is set to overtake iOS downloads sometime around June 2012, although we’ve heard from other app install networks that the crossover actually might be happening around now.
Overall, app downloads are growing at about 11.4 percent month-over-month. I would personally expect to see that pace accelerate into the close of this year with the launch of the iPhone 4S. Fiksu, a Boston-based company that specializes in user acquisition for mobile developers, said downloads for the top 200 free games stagnated in the months leading up to the phone’s launch as consumers held off from purchasing new phones.
Both stores are getting increasingly competitive too with about 800,000 unique applications between them, up from 675,000 in July.