The 2017 Arab Championship soccer tournament will be livestreamed on Twitter following an agreement between the social network and sports marketing company Sela Sport.
The tournament—which features clubs from the Middle East and North Africa—will kick off July 21, and the final match is set for Aug. 5.
All matches will be available free of charge to logged-in and logged-out Twitter users worldwide via ac.twitter.com and @UAFAAC. In addition, the latter will tweet exclusive behind-the-scenes videos, with some broadcast in 360 degrees, and it will post Twitter Moments summing up key events.
Advertisers will be able to purchase packages with television-style preroll and midroll spots, which can be combined with live clips produced by Sela Sport.
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