The competition, which recognizes creative uses of Facebook’s marketing application-programming interfaces, had previously been open only to Facebook Marketing Partners, but now, any developer, agency or partner is eligible to enter.
And the social network announced in a blog post that one competition has become three, with three winners to be selected from each to vie for the Innovator of the Year award at this fall’s Global Partner Summit:
- Creativity: Your technology or service helps source and deliver quality content and creative at scale.
- Real Results: Your technology or service solves complex marketer challenges in distinctive, innovative ways.
- Personalized Marketing at Scale: Your technology or service enables personalization that allows marketers to use it at scale.
Entries for the first leg of the competition, Creativity, are due April 8, and can be submitted here.
Facebook added in its blog post detailing the 2016 Facebook Innovation Spotlight:
Make it faster. Make it better. Make it more unique. If you don’t, there’s a good chance someone else will. While competition tends to occur organically in our business, and innovation often carries its own rewards, the 2016 Facebook Innovation Spotlight aims to take things up a notch.
And what would a competition be without rewards? Spotlight offers many. The top innovations will be prominently featured at some of the industry’s biggest events—like Cannes and Dmexco. We’re also committing up to a total of $500,000 of ad credits to help our winners get noticed.
Readers: What do you think of the new format for the 2016 Facebook Innovation Spotlight?