State of the Union: 13.8M+ Posts from 5.7M Facebook Users

The State of the Union address by President Barack Obama Tuesday night spawned more than 13.8 million posts, likes and comments from some 5.7 million Facebook users between 3 a.m. and 11 p.m. ET Tuesday

2015StateOfTheUnion650The State of the Union address by President Barack Obama Tuesday night spawned more than 13.8 million posts, likes and comments from some 5.7 million Facebook users between 3 a.m. and 11 p.m. ET Tuesday.

The most-talked-about moment of the night was Obama’s response to Republicans’ applause after he said, “I have no more campaigns to run.” The president countered with, “I know, cause I won both of ‘em,” which led to the hashtag #IWonBothOfThem trending in the U.S.

Facebook data analyst Dustin Cable and global politics and government manager Katie Harbath said in a Facebook Media blog post that the top five issues being discussed on the social network prior to the speech were:

  1. Terrorism
  2. Obamacare
  3. Immigration
  4. Jobs and the economy
  5. Israel and Palestine

Following Obama’s speech, that list changed to:

  1. Jobs and the economy
  2. Community college
  3. Taxes
  4. Minimum wage
  5. Middle class

Cable and Harbath also said more than 60 percent of members of Congress posted about the...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in