Just how did the Emmy Awards spread through social media? According to Talkwalker, there were 1.46 million mentions of the #Emmys and #EmmyAwards hashtags on Twitter, generating 4.54 million total engagements.
Facebook released its data as well, showing that some 6.9 million Facebook users were responsible for more than 14 million interactions (posts, comments and likes) during the 67th Primetime Emmy Awards Sunday night.
According to the social network, the top five social moments were:
- Viola Davis wins outstanding lead actress in a drama series.
- Game of Thrones wins outstanding drama series.
- Regina King wins outstanding supporting actress in a limited series or TV movie.
- Jon Hamm wins outstanding lead actor in a drama series.
- Tracy Morgan presents award for outstanding drama series.
And the top 10 states in terms of Emmy-related conversation were:
- New York
- New Jersey
Davis was a very popular topic on Twitter, as @ViolaDavis and #ViolaDavis have seen more than 181,000 total mentions and more than 227,000 total engagements, according to Talkwalker. The company also found that 66.2 percent of the conversation about Davis was positive.
Data from Nielsen shows that Davis’ award was the most-tweeted of the night, as 12,600 tweets were sent at 10:47 p.m. EST after Davis won the Emmy for Lead Actress in a drama.
The Emmys were the most popular TV event in the past week, according to Nielsen:
Readers: Did you interact on social during Sunday night’s Emmy Awards telecast?
David Cohen contributed to this story.
Table of Emmy Awards image courtesy of Shutterstock.