Facebook Set for Kickoff of 2015 Copa América Chile

Facebook has donned its soccer kit for 2015 Copa América Chile, which kicks off Thursday (June 11) and runs through July 4.

Facebook has donned its soccer kit for 2015 Copa América Chile, which kicks off Thursday (June 11) and runs through July 4.

The social network created a Copa América trending experience, where users can find tournament-related status updates, photos and videos from fans, athletes, teams and media.

The following participating clubs also have Facebook pages:

Facebook also created a sticker pack for the soccer tournament, available for download via its Sticker Store in Facebook Messenger or here.

CopaAmericaStickers

Felipe Kozlowski, who handles sports partnerships in Latin America for Facebook, discussed the 2015 Copa América Chile “dream team” in a Facebook Media blog post:

If the starting 11 were based on Facebook likes of the players’ official, verified pages, we would see a colorful and very talented group of players from across Latin America:

Justo Villar of Paraguay would be in goal, with a back four of David Luiz,...

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