For years, lounge lizard extraordinaire Richard Cheese could never say yes to LA’s Grilled Cheese Invitational because of a same-time conflict in Las Vegas. But thanks to event founder Tim Walker‘s decision to move up this year’s edition by a week, these “two evil forces of cheese” will finally come together.
The 11th GCI will take place April 20 at downtown’s Los Angeles Center Studios (1201 West Fifth Street). Walker tells FishbowlLA this year’s interested media parties include CBS Sunday Morning, Yahoo as well as the usual blogger and local TV news suspects.
There’s even more exciting grilled cheese news from Walker’s end, courtesy of his day job as national expansion director for LA’s hugely popular Grilled Cheese Truck. To the three area vehicles and two others rolled out this year in Phoenix, more will soon be added.
“We’re looking to expand wherever there’s a city and people who like cheese,” Walker jokes. “Texas, Colorado are probably going to be next.”
“The Grilled Cheese Truck has managed to cultivate this whole world of weirdness, community and fun,” he continues. “I was doing various kinds of event planning, things like for example a Grammy after-party, and am thrilled to now also be helping spread the glory of grilled cheese further afield.”
Tickets for the 11th Annual Grilled Cheese Invitational are $12 in advance, $15 at the door. Richard Cheese and his Lounge Against the Machine will perform from 12:30 p.m. to 1:30 p.m. and if you’re interested in being a competitor, the entry fee ranges from $25 (amateurs) to $50 (pros). Either way, how can you not love an event featuring the competition categories Honey Pot, Kama Sutra, Love, American Style and Missionary Position.