2011 Sports Illustrated Swimsuit Issue Hits Newsstands

The 2011 Sports Illustrated swimsuit issue hits newsstands today, featuring Irina Shayk, the first Russian model to grace the cover of the magazine’s special edition.

Inside the magazine you’ll find several lengthy essays breaking down Milton Friedman’s permanent income theory as it relates to – kidding! You know what’s inside, there’s really not much to add to that.

Sports Illustrated has expanded what people can find online and through apps, though. There are videos of models attempting stand-up comedy, a game where people can try and match the models to their school pictures, and a bunch of other features with women wearing not much at all.

Enjoy everyone, and try not to be too creepy about it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in