Zynga's Newest Game, Treasure Isle, Gains Three Million Players in Just Five Days

Could Zynga have found its next hit game? When we noted on March 31st that the social gaming giant’s traffic had plateaued, it wasn’t clear how the company would get out of its rut. Two days later, Zynga released Treasure Isle, an island-based social game in which players hunt for buried treasure based on a time mechanic.

Treasure Isle’s starting growth spurt is reminiscent of FarmVille’s early days. With 3.2 million monthly active users, it’s already one of Zynga’s top ten games.

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