2010 PR Predictions: More Social Media Blunders

For this year’s edition of PR industry predictions, we asked a number of industry executives their take on a variety of issues, including: for agency executives, will your business be up or down in 2010, and why? For all PR pros, will there be more or less acquisitions in the PR industry? And lastly, what will be the biggest PR story of 2010? As always, we opened things up to some general predictions as well.

First up is Chad Latz, President and Global Digital Media Practice Leader for Cohn & Wolfe.

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