Here are some 2010 predictions from Ketchum executives, starting with agency senior partner and CEO Ray Kotcher:
On business prospects for 2010:
At Ketchum, given the current economic environment, we are being sensible about our 2010 forecasts and are planning for what may be a flat year compared to ’09. But we also have been seeing signs that 2010 could be a year of growth. Clients are “green lighting” 2010 work earlier and with firmer commitments than last year.
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