2010 MTV Video Music Awards a Social Experience for MTV, Fans

MTV is getting ready to rock ‘n’ roll for the 2010 MTV Video Music Awards, which will air live on the cable network from Nokia Theater L.A. Live in Los Angeles Sunday at 9 p.m. ET (tape-delayed PT), announcing sponsorship integrations with Yahoo! and Verizon Communications; integration with Twitter and foursquare; and VMA-themed collections from the Rock Band 3 Avatar Store.

Yahoo! and MTV teamed up on Behind the Lens, a series on the VMA hub on MTV.com

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