EA Buys Playfish in Deal Worth Up To $400 Million
Nearly a month ago, we first reported that gaming giant EA was looking to buy Playfish. Today, the deal is official. The purchase price is $275 million in cash, with $25 million in “equity retention arrangements,” according to the press release, as well as “a maximum of $100 million” based on meeting performance milestones over the next two years.
The significance is that EA, one of the largest video-game makers in the world, believes that its future is tied up with social gaming.
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