Live Gamer Acquires Korean Microtransaction Provider N-Cash
Last year, online e-commerce service provider Live Gamer partnered with Acclaim, GoPets, and IAC’s InstantAction.com in order to create player-to-player virtual goods marketplaces. However, the company has now expanding in new ways with the recent acquisition of one of Korea’s N-Cash. With the addition, Live Gamer will add N-Cash’s global “publisher-to-player” platform to its repertoire.
The company said the combination of publisher-to-player and player-to-player transactions will enable a “full e-commerce platform featuring virtual item SKU management; e-wallet and billing; global payment gateway integration; anti-fraud; and analytics and reporting.”
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