Simmons Beautyrest Running Video and Photo Essay Contest on Facebook
The title of this photo submission: “Why I desperately need a Beautyrest” – mattress, that is.
Mattress maker Simmons Beautyrest has partnered with social media agency Votigo to announce a Facebook video and photo contest designed to encourage customers to generate content and then get their friends to vote for their submissions.
The contest can be accessed via Simmons’ custom Facebook application, a Facebook Connect-enabled microsite, and a contest widget. Through the app, users can submit and vote for entries, as well as share the app on their profile and invite their friends to participate in the contest themselves.
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