2009 Edelman Trust Barometer: Trust in Business at 10-year Low in U.S.
Edelman today released the 2009 edition of its annual Trust Barometer, and not surprisingly, the results aren’t promising. Among the findings:
-Nearly two-thirds of informed publics (62%) trust corporations less than they did a year ago
-Only 38% said they trust business to do what is right — a 20% plunge since last year — and only 17% said they trust information from a company’s CEO
-Seventy-seven percent (77%) said they refused to buy products or services from a company they distrusted — the first time the survey explored people’s direct actions toward trusted and distrusted companies.
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