The sixth annual survey of consumer perceptions of innovative tech brands by Brand Keys featured some movement, both up and down, by social networks.
Brand Keys shared its 20 most innovative tech brands with SocialTimes, and here’s how social networks fared:
- Facebook: No. 3, up four spots from 2015.
- YouTube, No. 8, up one spot.
- Snapchat, debuted on the list at No. 11.
- LinkedIn, dropped out of the top 20.
Brand Keys founder and president Robert Passikoff said in a release announcing the results:
30 percent of the top 20 brands are new to the 2016 list. Six new brands showed up as consumers’ tech innovation leaders for the first time, including ClassPass, BuzzFeed and theSkimm.
With such high consumer expectations, companies like Uber that once were considered “innovative” spawned enough me-too competitors to make them seem less innovative, or companies that have been around for a while, like LinkedIn, have come to feel “conventional,” and that erodes the perception of innovation.
Readers: What did you think of the performance of social networks on Brand Keys’ 2016 list?