$170M Short, Ad Campaign Launches For World Trade Center Memorial
Armed with the slogan “It’s time” and backed by pro-bono work by TBWA\Chiat\Day New York, the World Trade Center Memorial Foundation yesterday launched a national ad campaign to drum up support — and the $170 million it still needs — to build the World Trade Center Memorial in Lower Manhattan.
The campaign includes print ads, radio spots and a television ad that plucks at the heartstrings of those who have seen the countless makeshift memorial that sprouted up in the days, weeks and years since 9/11.
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