Nothing is more synonymous with PR than the press release. A tool that important requires some review for ways to improve it and make it more effective.
We already know that the press release is treated as the introduction to a story by our friends in the media. Few reporters use those quotes written in the releases. Don’t they know the countless revisions that quote required? At any rate, there is a valid reason why few things are taken from a press release any more.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in