15 Buzzwords and Phrases to Avoid in 2015

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It’s that time of year again. No, not the week before Christmas — it’s buzzword buzzsaw time. Our friends at UK firm Houston PR have updated the semi-famous feature created to tell you whether the industry catchphrases you heard in so many press releases and presentations this year need to follow this guy’s lead and quit while they’re ahead.

Last year saw the induction of such winners as “evangelist,” “deliverables,” and our personal (least) favorite, “SoLoMo,” to the buzzword hall of infamy.

This year, Houston MD Hamish Thompson has even more words for you to avoid using in 2015!

As before, we’ve picked a few and offered some alternate translations…but you probably shouldn’t use those either.

15.

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