14 PR and Social Media Winners from Super Bowl XLVIII
That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.
Still, a few companies and personalities did manage some clever nuggets, which we will now review.
1. J.C. Penney
We personally found the “tweeting with mittens” stunt ridiculous: it looked a lot like a dying company’s desperate attempt at relevance.
Oops…Sorry for the typos. We were #TweetingWithMittens.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in