Students narrowing down their choices of college have all sorts of rankings and lists to choose from, listing universities by size, type, admissions, grade-point averages, and even percentage of students in Greek organizations. Now, there’s a ranking of schools’ Facebook strategies.
The schools that made the cut on Best Colleges Online‘s ranking of most savvy on social media are large and small, from all parts of the United States, well-known and not-so-well-known.
Schools on the list noted for their Facebook used included:
- Notre Dame, which posts news, libraries, alumni, and other related university pages on Facebook;
- Syracuse, which used the social network to promote homecoming activities;
- Texas, which holds Facebook boot camps and boasts a social media club;
- Baylor, with a Facebook page totaling more than 40,000 likes, used to help students and alumni stay connected with the school;
- Johns Hopkins, which offers Facebook pages for departments including admissions, schools, libraries, and athletics;
- Harvard, the birthplace of Facebook, which unsurprisingly has a large presence on the social network;
- Ithaca College, which prominently placed links to social networks including Facebook on its homepage;
- Ohio State, which boasts more than 700,000 likes for its athletics department’s Facebook page;
- Arizona State, which included a social media page on its website to direct users to Facebook and other social networks;
- University of Illinois at Urbana-Champaign, which has tallied several-thousand likes for its Facebook page;
- Tufts, which included a social media hub on its website, similar to that of Arizona State;
- Carnegie Mellon, which provides several alumni Facebook groups; and
- Mayo Medical School, which made Facebook a major part of its orientation process;
- Stanford, which uses Facebook to host Stanford open office hours, allowing users to post questions for notables including Bill Gates and U.S. ambassador to the United Nations Susan Rice.
The other universities included on the list were Butler, Columbia, Emerson College, Duke, Princeton, and Minnesota.
Readers: How important a role should social media play in the college experience?