14 Brands Wanted to Be Picked in the NFL Draft

Have you ever asked yourself whether any pop-culture event could theoretically make for a real-time marketing moment?

The answer, obviously, is “oh yes.”

See, we didn’t watch yesterday’s NFL draft drama because we didn’t need to: we got all the news from our corporate and celebrity friends on Twitter!

The night’s biggest surprise was the fact that favorite and Texas A&M quarterback Johnny Manziel ended up as pick number 22–and as he waited to hear his name called, things got a little awkward.