13 To 34 Year Olds Average 4 To 5 Other Activities While They Watch TV

Last week we shared a new study that revealed that 80 percent of viewers multitask while watching TV.  Today we’ve got an even more surprising multi-media multitasking statistic for you.  According to a new study from CTAM, television viewers aged 13 to 34 partake in 4 or 5 other activities on average while watching TV.  These activities range from texting to cooking, playing games, and emailing.  Read on to find out more.

According to Char Beales, president and CEO of the Cable & Telecommunications Association for Marketing (CTAM), “Many 13 to 34 year olds are multi-media multitaskers, but their social media activities vary depending on age group.”