10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC]
As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook.
This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting.
For example, for the highest click-through rates, send your marketing emails on weekends. B2B marketers should embrace LinkedIn, while dynamically-generated content can improve conversion rates by up to 50 percent.
And
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