10 Surprising Social Media Facts [INFOGRAPHIC]

Did you know that your biggest advocates on Twitter are almost always those people with the lowest number of followers?

Yep – fewer than one in 10 of your mentions are likely to come from Twitter’s so-called “power users”. Meanwhile, 91 percent of mentions will be from those with less than 500 followers.

As you might expect, photos drive the most engagement on social media, particularly Facebook Pages. But as 75 percent of Page updates are now photos, increasingly there’s every chance that your text-only missive might stand out from the crowd.

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