Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over the last week.
1. Chief digital officers are the highest-paid digital marketing executives, making $156,000 to $301,000 a year, according to research today from Mondo, a digital-focused staffing company. Next up, salary-wise, are chief marketing technologists ($144,000 to $248,000) and chief marketing officers ($142,000 to $230,000). According to a Mondo rep, the research represents thousands of job placements at companies ranging from Fortune 500 brands to startups.
2. Criteo analyzed 120 million online transactions—on desktops, smartphones, and tablets—from more than 500 e-retailers and predicts that roughly 33 percent of Mother's Day gifts will be purchased on a mobile device.
3. McCann has been cast as an extreme antagonist on Mad Men as it swallows up the fictional subsidiary Sterling Cooper & Partners. The real-life advertising agency has been responding to Mad Men episodes in recent weeks to great effect with their humorous tweets: Online mentions/impressions for McCann are up 46 percent, according to Amobee Brand Intelligence. The Foster City, Calif.-based data company found that McCann's 40-odd tweets about the show in the last month have been retweeted nearly 1,000 times.
4. Here's some overall good news for Apple Watch marketers: 58 percent of people surveyed by Men's Health said they wanted to try a connected watch. Of course, 37 percent revealed they already own one.
6. SheSpeaks surveyed more than 2,400 adult females to find out where they watch videos outside of YouTube. The marketing company found that 83 percent of women said they discover videos on Facebook, followed by "websites" (54 percent), word-of-mouth (49 percent), blogs (36 percent), Twitter (27 percent) and Instagram (21 percent).
7. At its Digital Content NewFronts presentation last week, YouTube said that visitors have increased 40 percent since last year, and it claimed to have more mobile viewers between the ages of 18 and 49 than any cable network.
8. TripleLift surveyed 209 consumers to measure the impact of native advertising. According to Digiday, 71 percent of respondents noticed the ad—though 62 percent didn't know they were looking at a paid promotion. Additionally, ads that were labeled "Advertisement" registered only with the consumers 23 percent of the time.
9. On April 28, Twitter reported $388 million in ad sales during the first quarter, a 72 percent increase over last year. Eighty-nine percent of such ad revenue was generated from mobile devices. That may seem like good news, but Wall Street wants more, as the tech company's stock price plummeted. #Toughcrowd.
10. Still not sold on Instagram's marketing potential? All cataloger Z Gallerie had to do to increase print sign-ups by 24 percent during a two-week run was put a link to a form on its Instagram page.
Bonus stat: Give Facebook credit for raising considerable funds for the victims of the Nepal earthquake last week. The social media giant added a donations button to every user's homepage asking them to help out, and more than it raised more than $10 million in the first two days.