10% of Fortune 500 Blogging

Measuring “traditional” media can be time consuming in itself, without even getting into tracking thousands of blogs, forums, and other social media outlets for your clients.

A new report released today by analyst firm Aberdeen Group and Web 2.0 Social Marketing agency Converseon highlights some of the business benefits of measuring and monitoring social media.

Click here to obtain a free copy of the report.

On a related note, PR and social media blogger John Cass notes that 10% of the Fortune 500 are now blogging.

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