Brett Favre’s penis was certainly a big deal, so to speak. But Manti Te'o’s imaginary/made up dead girlfriend has thrust Gawker Media's Deadspin into the spotlight like never before. As of noon Friday, the bombshell about the Notre Dame star’s lover who never was has accounted for 3.7 million visits, over 2 million uniques and a spectacular number of media impressions, as Deadspin has been referenced and praised across the globe.
Web journalism has been vibrant for many years, so it’s dangerous to assign too much significance to the Gawker scoop.
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