1 powerful tactic allows businesses to take advantage of Facebook's new mobile game publishing platform today
After announcing that 41 percent of its advertising revenue was due to mobile efforts, Facebook took the next logical step of mobile advertising by announcing it will now assist developers in publishing their mobile games.
I am NOT surprised by this move.
Facebook can offer its entire social network for distribution, which is already fine-tuned for advertising.
Publications discussing this include:
- Inside Facebook: Facebook launches mobile discovery platform for smaller game developers
- CNNMoney: Facebook’s Latest Mobile Push? Games
- E-Commerce Times: Facebook Reaches for Mobile Gaming’s Brass Ring
Not only that, but the hashtags Facebook now provides makes it easy for gamers to share their gaming achievements, invite others and more.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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