Facebook’s Analytics for Apps is now being used by more than 1 million applications, websites and chat bots, and those apps, sites and bots have two new features to play with.
Software engineer John Connuck announced the milestone and detailed the new features in a blog post, saying that developers using Analytics for Apps can now:
- Compare data for two customer segments—location, device, demographics, etc.—side-by-side.
- Access domain-level reporting to see where their traffic is coming from.
Connuck described the customer-segment comparison feature as follows:
Facebook Analytics for Apps lets businesses create customer segments based on specific attributes such as country, type of device used, demographics and more.
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