The largest Powerball jackpot ever got quite a few people thinking about what they’d do with all those winnings.
According to Brandwatch, there were more than 1.2 million tweets Wednesday talking about the Powerball jackpot, including ambitious hashtags such as #IfIWonPowerball. That hashtag alone was used roughly 237,000 times Wednesday, leading to 742 million impressions.
There was much more social interest in Wednesday’s drawing than the previous one on Saturday, Jan. 9. Brandwatch found that the previous drawing (a $900 million jackpot with no grand prize winner) generated about 82,000 tweets that day.
In the past two weeks, Brandwatch counted more than 2.6 million mentions of Powerball — the most popular day being Wednesday.
California, the first state with a reported grand prize winner, also led Twitter discussion, with 120,000 mentions. Florida also hosted lots of Twitter discussion around Powerball (50,000 tweets) yesterday, as did Tennessee, which had a winner (and more than 16,000 mentions).
As you might expect, sentiment around Powerball on Twitter was pretty positive, with people daydreaming about the rewards and how they’d live in luxury. Brandwatch found that 72 percent of the Powerball talk on Twitter was positive.
Other than #Powerball and #IfIWonPowerball, hashtags such as #PowerballFever were very popular yesterday. #ChinoHills, the city of the first reported winner, was also one of the top hashtags.
#IfIWonPowerball I’d buy all the crocs in the world. Then burn them.
— Norm Kelly (@norm) January 14, 2016
#IfIWonPowerball it would be because Steve Harvey announced the numbers
— mami c (@ogsleazy) January 14, 2016
— Mexican Rug Dealer (@MikeElChingon) January 14, 2016
— Superfruit (@SUP3RFRUIT) January 14, 2016
Readers: What would you have done with your Powerball winnings?
Top photo courtesy of @JigmeUgen on Twitter.