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A recent ad for Levitra, which is reaching out to shops.

$70 Mil. Levitra Contacts Shops

September 05, 2008

NEW YORK Schering-Plough and GlaxoSmithKline have contacted agencies about creative duties on its Levitra brand, sources said. Major media spending on the erectile dysfunction drug totaled nearly $70 million last year and $40 million in the first half of 2008, according to Nielsen Monitor-Plus. BBDO has handled the business since 2005.

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hd

Y&R Snags Office Depot

September 05, 2008

NEW YORK Young & Rubicam here has landed creative duties on Office Depot's ad account, a client representative confirmed today. Major media spending on the brand approached $120 million last year.

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Critique: Seinfeld, Gates Tout Microsoft

September 05, 2008

Bill Gates and Jerry Seinfeld go shopping in this eagerly awaited Microsoft commercial, which takes place at "Shoe Circus," where the slogan is, "Why Pay More?" There are a few good Seinfeld-esque gags about "nothing" in the first part of the spot

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Obama Outpaces McCain on Web, per Study

September 05, 2008

NEW YORK Sen. Barack Obama has outpaced Sen. John McCain at generating exposure and traffic on the Internet -- at least through the first six months of the year, according to a new study by comScore.

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Lippert's Critique: Seinfeld and Gates Go Shopping

Our ad critic doesn't hate, but also doesn't love, Crispin's first Microsoft ad with Jerry Seinfeld and Bill Gates. More

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Based on Olympics Ads, It's McCain

If the election were based solely on the strength of ads aired during the Olympics, John McCain would win, a study says. More

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Q&A: Army CMO Edward Walters

U.S. Army CMO Edward Walters explains the strategy behind the high-tech 'experience center' launched in a mall. More

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Can Google Crack the TV Ad Market?

Google's plans to bring Web-like targeting and measurability to television hinge on finding willing partners. More

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'Spore' creatures would like to have a word

Have a look at the poster campaign for Spore, the new videogame in which players try to direct a new species from primordial ooze to galaxy-touring super race. ...

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Buzz wars: Olive Garden vs. Applebee's

Olive Garden gets mentioned in about three times as many blog posts as Applebee's. Which is odd, as Applebee's is by far the bigger chain.

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A Perfect Storm Warrants a Perfect Plan

—By Lisa Colantuono and Leslie Winthrop

In May 2005, analysts warned that oil could "super-spike" to $105 a barrel and economists were prophesying that the American economy as a whole might be sailing into choppy waters.

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The Real Digital Revolution

—By Alan Wolk

The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.

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Brand: Taco Bell Restaurants
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Spotlights

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The Mobile Marketing Association (MMA) and Adweek, Brandweek and Mediaweek have partnered to bring you the 3rd annual MMA Mobile Marketing Guide. Be featured with the leaders in the mobile marketing industry- book your ad now!

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Goodby, Silverstein and Partners

A salute to Goodby, Silverstein and Partners' 25 years as leaders and innovators in the advertising industry. "In the early '80s, two young and talented guys influenced by this culture set out to, yet again, change our expectations of what is creative, what is advertising?..."

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Trademarks and Copyrights

Read AdweekMedia's report now! Brand Defense: Protecting Trademarks and Copyrights. Assuming that infringements on your branded intellectual property, trademarks and copyrights will be easy to detect, and that your response will be swift and merciless, could be a mistake.

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $18,645,898,781
Automotive $17,402,108,092
Media & Publishing $15,714,050,501
Cosmetics & Toiletries $13,606,872,458
Entertainment $12,966,692,078
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008-Mar 2008 %Change
Automotive $2,695,800,000 -8.32
Pharmaceutical $1,311,700,000 0.13
Local Dealerships $1,113,700,000 0.38
Restaurant-Quick
Service
$1,028,300,000 4.36
Telephone Services-
Wireless
$971,900,000 -0.38
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - March 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $902,800,000
2 GENERAL MOTORS CORP $536,500,000
3 AT&T INC $465,700,000
4 VERIZON COMMUNICATIONS INC $401,400,000
5 PEPSICO INC. $354,800,000
6 TOYOTA MOTOR CORP $350,400,000
7 FORD MOTOR CO $330,200,000
8 TIME WARNER INC $323,700,000
9 JOHNSON & JOHNSON $316,000,000
10 WALT DISNEY CO $299,900,000
Source: Nielsen Monitor-Plus





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Box Office Chart

Weekly Top 10

Rank Title Gross
1 Tropic Thunder $86,935,945
2 Babylon A.D. $11,541,571
3 The Dark Knight $504,798,337
4 The House Bunny $29,728,944
5 Traitor $11,507,654
6 Death Race $24,739,285
7 Disaster Movie $6,945,535
8 Mamma Mia! $132,512,495
9 Pineapple Express $80,832,163
10 Star Wars: The Clone Wars $30,672,432

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 AMERICA'S GOT TALENT 11,118
2 DEAL OR NO DEAL-MON 10,999
3 AMERICA'S GOT TALENT-WED 10,344
4 TWO AND A HALF MEN 9,030
5 60 MINUTES 8,030
6 NCIS 7,453
7 AMERICA'S TOUGHEST JOBS 7,298
8 CRIMINAL MINDS 6,930
9 HOUSE 6,808
10 OLD CHRISTINE 6,631

Hollywood Reporter Marketing News

Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.



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