SMG Restructures Its GM OperationsOctober 07, 2008 NEW YORK For the second time this year, Publicis' Starcom MediaVest Group is reorganizing operations surrounding its $2 billion General Motors account and will cut about 5-10 percent of its staff working on the GM business -- as many as 150 employees -- by year's end. As part of the change, SMG relinquishes planning and buying chores for GM's local dealers.
4 Remain in Cadbury Media ReviewOctober 07, 2008 NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, per sources. The client spends $115 million annually in measured media.
Studios' 'Final Offer' Safe for NowOctober 07, 2008 LOS ANGELES When Hollywood producers made their "final" contract offer to the Screen Actors Guild on June 30, it came with a caution: The offer would remain on the table unless there's a drastic change in the economy.
Ubisoft Ads Invade 'South Park'October 07, 2008 NEW YORK To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. Its spots by Cutwater will soon invade South Park.
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