$70 Mil. Levitra Contacts ShopsSeptember 05, 2008 NEW YORK Schering-Plough and GlaxoSmithKline have contacted agencies about creative duties on its Levitra brand, sources said. Major media spending on the erectile dysfunction drug totaled nearly $70 million last year and $40 million in the first half of 2008, according to Nielsen Monitor-Plus. BBDO has handled the business since 2005.
Y&R Snags Office DepotSeptember 05, 2008 NEW YORK Young & Rubicam here has landed creative duties on Office Depot's ad account, a client representative confirmed today. Major media spending on the brand approached $120 million last year.
Critique: Seinfeld, Gates Tout MicrosoftSeptember 05, 2008 Bill Gates and Jerry Seinfeld go shopping in this eagerly awaited Microsoft commercial, which takes place at "Shoe Circus," where the slogan is, "Why Pay More?" There are a few good Seinfeld-esque gags about "nothing" in the first part of the spot
Obama Outpaces McCain on Web, per StudySeptember 05, 2008 NEW YORK Sen. Barack Obama has outpaced Sen. John McCain at generating exposure and traffic on the Internet -- at least through the first six months of the year, according to a new study by comScore.
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