v

Jay Leno mentioned the campaign on Friday. EVB fashioned the push.

Levi's Viral 'Unbuttons' Reactions, Good and Bad

October 07, 2008

NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children.

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SMG Restructures Its GM Operations

Quick ReadRead Full Article

Waterford Eyes 4 Shops

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Arnold Names New Leader on McD's Biz

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Studios' 'Final Offer' Safe for Now

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C-K Picks Up Mohawk Flooring

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Ubisoft Ads Invade 'South Park'

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xx

Old Navy Selects Crispin for Creative

October 07, 2008

BOSTON Old Navy has confirmed hiring Crispin Porter + Bogusky as its lead creative shop. The Miami-based agency, a unit of MDC Partners and best known of late for its high-profile though apparently short-lived Microsoft ads with Jerry Seinfeld and Bill Gates.

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cadbury

4 Remain in Cadbury Media Review

October 07, 2008

NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, per sources. The client spends $115 million annually in measured media.

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y

Google, Yahoo! Delay Search Deal

October 03, 2008

NEW YORK Google and Yahoo! said they would delay implementation of their search advertising deal to give federal regulators more time to examine the agreement.

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George Lois, Creative Director - Good Karma Creative with Eleftheria Parpis; On The Spot, Jeff Lucas; On The Spot Bryan Buckley; Kamau High interviews Mark Tutssel, chief creative officer of Leo Burnett Worldwide. ; Mark Tutssel; leo burnett; Kamau High interviews Joyce King Thomas of McCann Erickson.; Andrew McMains interviews Tom Carroll President and CEO of TBWA Worldwide.; Alison Fahey, Editor, speaks about the Adweek.com relaunch.; Adweek; Relaunch; alison fahey; welcome; http://link.brightcove.com/services/link/bcpid1287041579http://www.brightcove.com/channel.jsp?channel=1126101268

In Focus

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Profile: Jim Riswold

In two years, ex-Wieden cd Jim Riswold could make medical history. He hopes to permanently infect the art world even sooner. More

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Against the Stream

Though frequently painted as the antithesis of TV, the Internet is still taking its cues from the rube. (Shown: Ian Schafer, Deep Focus.) More

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By the Numbers

Adweek gauges the latest industry research, with weekly eMarketer updates, including a look at the media habits of students. More

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Election '08

Adweek's politics channel covers the latest advertising and media news during the election cycle. More

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Blogs

Throat-Hole Guy simply refuses to go away

Throat-Hole Guy is back, but is he worried about a new rival?

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'SNL' enjoying record approval ratings

Obama and McCain continue to fight it out, but the election has already produced a clear winner: NBC's Saturday Night Live.

Visit BrandBuzz

Storage companies now fighting Sarah Palin

Even Manhattan Mini Storage is slamming Sarah Palin for her lack of experience and her stance on reproductive rights.

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Crisis Control

—By Joseph Jaffe

These are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come.

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You've Got to Tell to Sell

—By Barry Wacksman

There are many schisms in the world of marketing: above the line vs. below the line, traditional vs. digital, and so on. But I think I've uncovered a new one, and it has huge ramifications for brands to win in the digital age: reductive vs. expansive.

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CreativeCreative

Hummer "The Open"video
Client: General Motors Corp.
Brand: Hummer All-Terrain Vehicles
Description: Fly fishing. Kite surfing. Mountain climbing. Whatever the outdoor sport, the new Hummer pickup can...More
Creative Database


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Spotlights

SurveyofBuyingPower

Survey of Buying Power

The 2008 edition of the Survey features comprehensive statistics, rankings and projections for every county and media market within the United States. These include effective buying income and the buying power index. Demographics are broken out by age, race, city, county and state.

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MMA

MMA Mobile Marketing Guide

The Mobile Marketing Association (MMA) and Adweek, Brandweek and Mediaweek have partnered to bring you the 3rd annual MMA Mobile Marketing Guide. Be featured with the leaders in the mobile marketing industry- book your ad now!

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IABMixx

IAB Mixx Awards

For advertisers, every new medium brings with it new opportunities... the Internet is unique. It brings together every component that came before it-audio, still images, text and video-while introducing its own, interactivity. The result? A quantum leap in both the art and science of advertising.

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Experiential

Experiential Marketing

It's now increasingly clear that the best way to deliver what the new customer wants requires branded experiences that are personally relevant, memorable, sensory, emotional and meaningful. With the Experiential Marketing Forum (EMF), AdweekMedia brings you a special report on Experiential Marketing.

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $18,645,898,781
Automotive $17,402,108,092
Media & Publishing $15,714,050,501
Cosmetics & Toiletries $13,606,872,458
Entertainment $12,966,692,078
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008-Mar 2008 %Change
Automotive $2,695,800,000 -8.32
Pharmaceutical $1,311,700,000 0.13
Local Dealerships $1,113,700,000 0.38
Restaurant-Quick
Service		 $1,028,300,000 4.36
Telephone Services-
Wireless		 $971,900,000 -0.38
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - March 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $902,800,000
2 GENERAL MOTORS CORP $536,500,000
3 AT&T INC $465,700,000
4 VERIZON COMMUNICATIONS INC $401,400,000
5 PEPSICO INC. $354,800,000
6 TOYOTA MOTOR CORP $350,400,000
7 FORD MOTOR CO $330,200,000
8 TIME WARNER INC $323,700,000
9 JOHNSON & JOHNSON $316,000,000
10 WALT DISNEY CO $299,900,000
Source: Nielsen Monitor-Plus





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Charting web buzz around the top brands
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Brandweek Blogs

STICKER SHOCK
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Are You Experiential?
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Editor's Pick

Diddy Channels Sinatra for Ciroc Vodka
Levi Unbuttons Its Beast
Topp's Gun
Marketers Inject Burgers, Burritos Into Political Debate
Seventh Generation Demystifies Cleaning Products
 



MARKETER OF THE YEAR 2008
This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies.

SUPERBRANDS
Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.

Box Office Chart

Weekly Top 10

Rank Title Gross
1 Beverly Hills Chihuahua $29,300,465
2 Eagle Eye $54,614,521
3 Nick and Norah's Infinite Playlist $11,311,751
4 Nights in Rodanthe $25,088,183
5 Appaloosa $5,605,167
6 Lakeview Terrace $32,201,255
7 Burn After Reading $51,678,103
8 Fireproof $12,410,216
9 An American Carol $3,656,000
10 Religulous $3,428,633

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 NBC SUNDAY NIGHT FOOTBALL 22,230
2 HOUSE 14,773
3 60 MINUTES 14,594
4 SUNDAY NIGHT NFL PRE-KICK 14,024
5 FRINGE 13,272
6 PRIMETIME EMMY AWARDS(S) 12,339
7 AMERICA'S GOT TALENT-WED 12,235
8 FOOTBALL NT AMERICA PT 3 10,924
9 CSI 10,190
10 AMERICA'S GOT TALENT 9/18(S) 10,032

Hollywood Reporter Marketing News

Super Bowl ad bounty has cinematic quality
WB's preshow must go on
Publicists spread the nom news

Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.



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