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Army Deploys 'Experience Center'

August 29, 2008

NEW YORK The U.S. Army has opened an "Army Experience Center" in a major mall in Philadelphia with the goal of explaining how today's Army operates and becoming a hub for community outreach programs. But unlike recruitment centers in office complexes, the center is surrounded by retail stores and designed to look hip and modern, with giant plasma screen televisions, brushed stainless steel fixtures, interactive displays, helicopter and Humvee simulators, a gaming area and a cafe.

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McD's, BK Bolster Value Messages

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FCC: Most Stations Set for DTV

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AARP Strikes Somber Tone

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Nielsen: TV Households to Rise 1.5%

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Aegis Plans Layoffs at Carat

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Havas' H1 Net Income Up 40%

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WPP Extends TNS Deadline

August 29, 2008

NEW YORK WPP has extended the deadline for TNS shareholders to accept the holding company's $2 billion-plus offer to acquire the research firm. The new deadline is Sept. 12. (WPP CEO Martin Sorrell is shown.)

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Graf Beefs Up Saatchi N.Y. Creative Ranks

August 29, 2008

NEW YORK Saatchi & Saatchi New York CCO Gerry Graf (shown) this week added a creative director and two associate creative directors to his 80-person creative department.

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Fox Soccer Crafts Show for Bass Ale

August 29, 2008

NEW YORK FSC's soccer highlights show Super Sunday Plus, which is set in an English pub, was crafted as a branded entertainment vehicle for Bass Ale.

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George Lois, Creative Director - Good Karma Creative with Eleftheria Parpis; On The Spot, Jeff Lucas; On The Spot Bryan Buckley; Kamau High interviews Mark Tutssel, chief creative officer of Leo Burnett Worldwide. ; Mark Tutssel; leo burnett; Kamau High interviews Joyce King Thomas of McCann Erickson.; Andrew McMains interviews Tom Carroll President and CEO of TBWA Worldwide.; Alison Fahey, Editor, speaks about the Adweek.com relaunch.; Adweek; Relaunch; alison fahey; welcome; http://link.brightcove.com/services/link/bcpid1287041579http://www.brightcove.com/channel.jsp?channel=1126101268

In Focus

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Lippert's Critique: Seinfeld and Microsoft? Oy!

Jerry Seinfeld's in upcoming spots pitching Vista? Our ad critic says oy to that -- and a lot  more. More

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Wieden's New ECDs Post Help Wanted Ad

Susan Hoffman and Mark Fitzloff (shown) seek senior creative staffers who will fit the agency's culture. More

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Can Google Crack the TV Ad Market?

Google's plans to bring Web-like targeting and measurability to television hinge on finding willing partners. More

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Profile: Steve Stoute

Steve Stoute (shown), CCO of Translation Consultation & Brand Imaging, helps the beat go on for brands. More

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Blogs

Sarah Palin footage both sides might enjoy

Following the surprise announcement of Alaska Gov. Sarah Palin as John McCain's VP pick, you can bet the Democrats are feverishly at work on a response ad. I'll personally be surprised if they pass u...

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Sarah Palin has nowhere to go but up

That Sarah Palin was a surprise choice for the Republican vice-presidential slot is made abundantly clear by the scant attention paid to the Alaska governor by bloggers this year.

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The Real Digital Revolution

—By Alan Wolk

The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.

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Is the Nation's Richest Market Virtually Ignored?

—By Piet Verbeck

The advertising business seems to be way out of touch with one of the fastest growing and certainly the richest market of all: 65-plus.

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CreativeCreative

Canon "Fans"video
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Brand: Canon USA, Inc.
Description: Which has a stronger claim on your affections -- dogs or professional athletes? Those who'd make the...More
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Spotlights

MMA

MMA Mobile Marketing Guide

The Mobile Marketing Association (MMA) and Adweek, Brandweek and Mediaweek have partnered to bring you the 3rd annual MMA Mobile Marketing Guide. Be featured with the leaders in the mobile marketing industry- book your ad now!

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Goodby

Goodby, Silverstein and Partners

A salute to Goodby, Silverstein and Partners' 25 years as leaders and innovators in the advertising industry. "In the early '80s, two young and talented guys influenced by this culture set out to, yet again, change our expectations of what is creative, what is advertising?..."

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Trademarks

Trademarks and Copyrights

Read AdweekMedia's report now! Brand Defense: Protecting Trademarks and Copyrights. Assuming that infringements on your branded intellectual property, trademarks and copyrights will be easy to detect, and that your response will be swift and merciless, could be a mistake.

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MIXX

MIXX Awards

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $18,645,898,781
Automotive $17,402,108,092
Media & Publishing $15,714,050,501
Cosmetics & Toiletries $13,606,872,458
Entertainment $12,966,692,078
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008-Mar 2008 %Change
Automotive $2,695,800,000 -8.32
Pharmaceutical $1,311,700,000 0.13
Local Dealerships $1,113,700,000 0.38
Restaurant-Quick
Service		 $1,028,300,000 4.36
Telephone Services-
Wireless		 $971,900,000 -0.38
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - March 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $902,800,000
2 GENERAL MOTORS CORP $536,500,000
3 AT&T INC $465,700,000
4 VERIZON COMMUNICATIONS INC $401,400,000
5 PEPSICO INC. $354,800,000
6 TOYOTA MOTOR CORP $350,400,000
7 FORD MOTOR CO $330,200,000
8 TIME WARNER INC $323,700,000
9 JOHNSON & JOHNSON $316,000,000
10 WALT DISNEY CO $299,900,000
Source: Nielsen Monitor-Plus





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Box Office Chart

Weekly Top 10

Rank Title Gross
1 Tropic Thunder $65,839,915
2 The House Bunny $14,533,702
3 Death Race $12,621,090
4 The Dark Knight $489,416,885
5 Star Wars: The Clone Wars $24,999,054
6 Pineapple Express $73,780,191
7 Mirrors $20,211,066
8 Mamma Mia! $124,469,900
9 The Mummy: Tomb of the Dragon Emperor $93,921,245
10 The Longshots $4,080,687

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 SUM OLYM CLOSE CEREM(S) 27,834
2 SUM OLYM TUE PRIME 2(S) 26,629
3 SUM OLYM MON PRIME 2(S) 26,374
4 SUM OLYM WED PRIME 2(S) 24,755
5 SUM OLYM THU PRIME 2(S) 22,438
6 BEIJING CLOSING PARTY(S) 20,577
7 SUM OLYM FRI PRIME 2(S) 17,876
8 SUM OLYM SAT PRIME 3(S) 16,756
9 TWO AND A HALF MEN 8,162
10 NCIS 7,610

Hollywood Reporter Marketing News

Super Bowl ad bounty has cinematic quality
WB's preshow must go on
Publicists spread the nom news

Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.



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