ProfNet and HARO go head-to-head. Pick a Pro: Rivals Play Media Match GameOctober 06, 2008 ProfNet and Help A Reporter Out (HARO) both bring publicists and journalists together. While the rivals duke it out, the ultimate winners could well be marketers whose publicists use both services, doubling their chances of landing clients in the media. Unlike ProfNet, the15-year-old group owned by PR Newswire, which e-mails journalists' queries to prospective sources, and charges firms annual subscription fees as high as $3,500, HARO is free. 
Ad Sector Is Quiet as Rescue Bill PassesOctober 06, 2008 NEW YORK Business leaders last week went on a PR offensive to convince average Americans and Congress that a $700 billion rescue package was vital to resuscitating the economy. Adland was surprisingly quiet on the subject. 
Changes In Store for 72andSunnyOctober 06, 2008 LOS ANGELES 72andSunny last month hired Matt Jarvis (shown) from Deutsch/LA as managing director, chief strategy officer. Jarvis effectively fills the gap left when co-founder Greg Perlot parted for surfer-brand Quiksilver. 
Will Detroit Throw Industry in Ditch?October 06, 2008 LOS ANGELES While the nation kept its eyes on Wall Street last week, car alarms sounded in the auto industry, which was hit by a double dose of bad news.
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