From big data to webrooming, how digital practices are altering the in-store retail experience.
At Cannes, Starcom MediaVest Group and MediaLink look ahead to where technology is taking the creative process and what that means to brands today.
Advertising Women of New York honors Lisa Cochrane, SVP of marketing at Allstate, as its 2014 Woman of the Year.
Profiles of companies that are part of the mobile marketing ecosystem. In association with Mobile Media Summit.
The Clio Image Awards celebrate the most creative advertising and communications from the world of fashion and beauty. Here are the inaugural winners.
In time for the 2014 NewFronts, profiles of programmers and technology companies that are making waves in digital video content and targeting.
It’s no longer just about the 30-second spot. The same audiences that watch TV also engage across digital screens. With Collective, marketers can bridge consumer and set-top box data to find their TV audiences online and discover what their online audiences are most likely to watch on TV.
Time Warner Cable Media approaches its first NewFront with an eye on sharing the data and insights it has garnered from connecting consumers to the content they love
Our annual look at the cable networks, the shows they're producing and the benefits they're providing to advertisers nationwide.
AWNY celebrates 17 women who are reinventing the rules of marketing. On April 23, they will be saluted at a special luncheon in New York.
Out-of-home and smartphones are working synergistically together to become a more engaging and measurable medium.
A directory of ad tech solutions providers.
See how seven brands are using HP digital printing.
As Adwee marks its first 35 years, we look ahead to where the news industry is heading and the trends and technologies that will define its direction over the coming decades.
In their social media strategies, brands are increasingly turning to visuals to inform, educate and otherwise engage their audiences with content that is inherently shareable.
With hundreds of sessions, conferences and parties, Advertising Week can be a daunting experience. We’ve tried to take some of the anxiety out of “fear of missing out” with this insider’s guide to the week’s events.
Winners of the 2013 ADCOLOR Awards, honoring industry professionals of color and champions of diversity and inclusion.
Brands are getting their acts together and taking them on the road, using event and experiential marketing to engage more deeply with consumers. And they're turning to social channels to intensify the impact of events and reach out to those who can't be present physically.
The path to purchase now has a digital road sign, and retailers and marketers are taking steps to engage with shoppers' shifting behavior.
The inaugural winners of the Adweek Project Isaac awards, including a full list of gold, silver and bronze honorees.
The Clio Awards honors Coca-Cola with its inaugural Brand Icon award; George Lois receives the Lifetime Achievement Clio; and musician will.i.am and designer/stylist Patricia Field get honorary Clios.
How HP digital print technology is inspiring creatives and brand managers to make print personalized and powerful.
A look at some of the programs, providers and platforms that are driving the world of digital video content and targeting.
What's going on at the cable networks, including new programming, fresh multiplatform opportunities, audience statistics and more.
Advertising Women of New York's 7th annual Changing the Game awards honors 16 women who are true catalysts of innovation in marketing and advertising.
Starcom MediaVest Group takes a fresh look at today's female consumer, what she wants, what she does and how she lives.
Advertising Women of New York honors Anne Finucane, Bank of America’s global strategy and marketing officer, as its 2013 Advertising Woman of the Year.
Smartphones are ubiquitous and spending on mobile advertising is skyrocketing, but marketers still face challenges in reaching and engaging on-the-go consumers.
Today's sports fans expect a lot from the leagues, teams and athletes they follow, and sports marketers are meeting the challenge by giving fans new ways to participate, whether through engaging content, entertaining videos or gamified social competitions.
Brands are using word-of-mouth marketing to locate and nurture true brand advocates—people who are willing to talk about and recommend products or services—and amplify the power of this earned media.
Marketers and their agency partners are looking to take greater advantage of the advanced analytics and technologies that will let them target their messages more accurately across the wide variety of screens now used by consumers.
Celebrating its 175th anniversary, Procter & Gamble has fueled its global success by discovering meaningful insights about consumers, turning those insights into products with superior benefits, and supporting those products with innovative marketing and broad distribution.
Radio leverages its legions of loyal listeners to remain a vital part of the media mix. Stations are creating multiplatform programs that put AM/FM broadcast at the center of campaigns that can also include a station’s website, its social media, events and much more.
Winners of the 2012 ADCOLOR Awards, honoring industry professionals of color and champions of diversity and inclusion.
Each year, the Diversity Achievement and Mosaic Awards, presented by the American Advertising Federation and the AAF's District Two, recognize successful multicultural marketing and diversity efforts.
Having already built a critical mass of people to follow them, brands are working hard to crack the code of social communications, exploring ways to use earned, owned and paid media to find out what really works. Their goal, naturally, is to get consumers to activate and spread their brand message.
As content, storytelling and social engagement become more central to brand campaigns, public relations is moving front and center as the creative engine for marketing strategies that are more fully integrated than ever.
How smartphones, big data and other technologies are affecting shopper marketing and changing how consumers go down the path to purchase.
The founding of Walmart, Target and Kmart in 1962 signaled the birth of the mass merchandise discounter and set the stage for the big box stores that populate the 21st century retail landscape.
Today’s tweens aren’t just digital natives; they're mobile and social mavens and marketers that try to reach them need a keen understanding of how they interact online.
More than 150 communications industry professionals and other guests played poker and raised money to benefit TORCH.
When it comes to the ADDY Awards, it’s not the size of the budget or media spend but the creativity. ADDY winners represent the most innovative advertisers—whether they’re local, regional or national.
The CLIO Awards honors Piyush Pandey, executive chairman and creative director of Ogilvy & Mather India, with a Lifetime Achievement Award. 2012 Honorary Award recipients are photographer Annie Leibovitz and chef/author Anthony Bourdain.
Advertisers have been spreading their digital spending over a dizzying array of options: digital display, video, rich media, search engines, mobile, social, tablets, apps, content sponsorship, to name just a few. With so much to choose from, the challenge becomes finding the optimal mix to create a truly integrated marketing campaign.
AEF Honors Night recognizes one outstanding representative company from each of the Foundation’s constituencies—advertisers, agencies and media—for support of the AEF and for conveying its mission of stimulating the dialogue between academia and the industry
The newspaper industry has been working for years to transform its enterprises through new products, new organizational structures and new business models.
Out-of-home (OOH) advertisers are raising the stakes in the quest to get consumer attention. The goal is to make OOH even more engaging for consumers. In many cases, this means coming up with creative ways for people to interact with what they often view as a static medium.
Everything you need to know—and show—about cable networks, including key facts, stats and videos.
The 2012 Advertising Hall of Fame inductees are: Rick Boyko; O. Burtch Drake; Leo-Arthur Kelmenson; DAvid Kennedy; A.G. Lafley; Johnathan A. Rodgers; Tere A. Zubizarreta; and corporate inductee The Coca-Cola Company.
Hispanics are influencing the TV shows, music, sports and products that are defining America today. Their impact extends far beyond the so-called “Spanish-speaking” segment into mainstream culture. And there’s little end in sight, as the continued growth and maturation of this segment promises significant growth in the near future.
Women's roles is American society are shifting, as they take on new responsibilities outside and inside the household. For marketers, this means understanding women's roles as influencers and purchasers in areas long thought to be dominated by men.
AWNY recognizes three Advertising Women of the Year: Wendy Clark of Coca-Cola, Jacki Kelley of Universal McCann and Laura Lang of Time Inc.
The mobile advertising market is skyrocketing as consumers embrace smartphones for "of-the-moment" search and tablets for "lean-back" engagement. A look at what marketers are doing to to capitalize on this phenomenon.
Sports marketers are looking to take greater advantage of the rich emotional attachments fans have with leagues, teams and athletes. It's all about activation and passion.
As results from the 2010 U.S. Census reveal, the American landscape has changed signficantly. The shifts related to race, age, gender, ethnicity, geography, income and other key demographics are profoundly impacting our country. Adweek is pleased to partner with Draftfcb, the global agency behind the award-winning Census campaign, to present The New America.
Does traditional word of mouth have a bigger impact than digital-powered word of mouse? More brand conversations may actually take place off line, but integrating online tactics can turbocharge the buzz.
Digital marketers have found that reach and relevance are of little consequence if they don’t happen in real time. What are the challenges and consequences for advertisers and media buyers?
Hispanics are outpacing other demographic groups in the way they interact with the social web. But marketers may be leaving dollars on the table by not targeting Latinos properly.
Mobile and social media are changing the face of digital out of home advertising by empowering consumers to interact more deeply with the media.
The 2011 Diversity Achievement and Mosaic Awards honor campaigns, programs, companies and individuals that demonstrate the spirit of an open, equitable workplace.
Winners of the 2011 Adcolor Awards, honoring industry professionals of color and champions of diversity and inclusion.
Thanks to social media and the blogosphere, public relations is becoming a more vital ingredient in the media mix.
The American Advertising Federation presents the ADDYs— the only major all-American advertising awards show—while also honoring those who’ve gone the extra mile in promoting the industry stateside.
On the occasion of his receiving a Clio Lifetime Achievement Award, legendary director Joe Pytka talks to Adweek about a career well spent.
Each of this year’s AEF winners has conveyed the organization’s mission to expand the advertising discourse through colleges and universities, and to attract the country’s most talented young minds to the business.
A look at the players, the platforms and the possibilities of mobile technology, including how mobile video may now be ready for prime time.
Cable networks are seeing new opportunities in multi-platforming. Not only are they plumped up with original programming, but they’re taking advantage of tablets and smartphones getting stronger distribution from providers.
Fresh off its star-studded Matrix Awards luncheon, New York Women in Communications moves forward to empower women in all media
Whether it’s a small agency meeting or large industry conference, Donna Speciale, president of investment and activation at MediaVest USA and AWNY’s 2010 Ad Woman of the Year, is known for commanding her audience with her extensive knowledge of the media market and her insights into the advertising landscape.
How do you reach Hispanics? Think Hispanic during every planning stage, reach them “in culture” and understand acculturation.
The Advertising Hall of Fame inducts seven, including Bill Cosby, General Motors, David Abbott, Eduardo Caballero, Jack Connors Jr., Laurel Cutler, Earl G. Graves Sr. and Herb Kelleher.
Interactive innovations are adding to the appeal of out-of-home advertising.
For companies committed to shopper marketing, new research shows consumers have become less impulsive at the point of purchase.
Sports sponsorship appears to be showing impressive resiliency, despite the tepid economic turnaround.
Many brands are using new insights into U.S. Hispanic audiences to grow their businesses.