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Shopper Marketing 2014 Sponsored by: 4Info; Coupons.com; IN Marketing Services; The Integer Group; Marketing Werks; Match Marketing Group; Neustar; Product of the Year; Shopify; Universal Display

From big data to webrooming, how digital practices are altering the in-store retail experience.

Creating Change in Cannes Sponsored by: Starcom MediaVest Group; MediaLink

At Cannes, Starcom MediaVest Group and MediaLink look ahead to where technology is taking the creative process and what that means to brands today.

AWNY Woman of the Year: Lisa Cochrane Sponsored by: AMC; ESPN; Esurance; Procter & Gamble; The Sugar Bowl; Turner

Advertising Women of New York honors Lisa Cochrane, SVP of marketing at Allstate, as its 2014 Woman of the Year.

Mobile Marketing Guide Sponsored by: 4Info, AdTheorent, Celtra, Tremor Video

Profiles of companies that are part of the mobile marketing ecosystem. In association with Mobile Media Summit.

Clio Image Sponsored by: Coty; Marcel; Peterson Milla Hooks

The Clio Image Awards celebrate the most creative advertising and communications from the world of fashion and beauty. Here are the inaugural winners.

2014 Digital Video Guide Sponsored by: Hulu, Time Inc., 4Info, LIN Digital, RMG Networks, YuMe

In time for the 2014 NewFronts, profiles of programmers and technology companies that are making waves in digital video content and targeting.

Collective: Making Smart TV Buys

It’s no longer just about the 30-second spot. The same audiences that watch TV also engage across digital screens. With Collective, marketers can bridge consumer and set-top box data to find their TV audiences online and discover what their online audiences are most likely to watch on TV.

Time Warner Cable Media: Content in Context

Time Warner Cable Media approaches its first NewFront with an eye on sharing the data and insights it has garnered from connecting consumers to the content they love

2014 Cable Guide Sponsored by: Ion Television, Smithsonian Channel, The Weather Channel, WGN America, RMG Networks

Our annual look at the cable networks, the shows they're producing and the benefits they're providing to advertisers nationwide.

AWNY Changing the Game Awards 2014 Sponsored by: BBDO; Citi; Coca-Cola; Erwin Penland; Express; GE; GSD&M; Hearst; Nascar; Ogilvy; OMD; Spark; Sprint; Taco Bell; Zenith

AWNY celebrates 17 women who are reinventing the rules of marketing. On April 23, they will be saluted at a special luncheon in New York.

Out-of-Home Advertising 2014 Sponsored by: Adspace Networks; Delta Media; Pearl Media

Out-of-home and smartphones are working synergistically together to become a more engaging and measurable medium.

2013 Audience Targeting Guide Sponsored by: AT&T AdWorks; AudienceXpress; eZanga; Marin Software; Neustar; PlaceIQ; VideoHub

A directory of ad tech solutions providers.

The Art of Possibilities - November 2013 Presented by HP

See how seven brands are using HP digital printing.

The Future of News Sponsored by Al Jazeera America

As Adwee marks its first 35 years, we look ahead to where the news industry is heading and the trends and technologies that will define its direction over the coming decades.

Social Media 2013 Sponsored by: Magisto; The Agency Inside Harte-Hanks

In their social media strategies, brands are increasingly turning to visuals to inform, educate and otherwise engage their audiences with content that is inherently shareable.

2013 Diversity Achievement and Mosaic Awards Sponsored by: Allstate; Omnicom Group; Publicis Group; Turner Broadcasting
Insider's Guide to Advertising Week Sponsored by Al Jazeera America

With hundreds of sessions, conferences and parties, Advertising Week can be a daunting experience. We’ve tried to take some of the anxiety out of “fear of missing out” with this insider’s guide to the week’s events.

2013 ADCOLOR Awards Sponsored by: Colgate-Palmolive; Diageo; Finish Line; JWT; MLB; Omnicom Group; UniWorld Group; Viacom; Wieden+Kennedy; 4A's

Winners of the 2013 ADCOLOR Awards, honoring industry professionals of color and champions of diversity and inclusion.

Event Marketing Sponsored by: Eventage; GES; MC2; Mosaic; Proscenium; Turtle Transit

Brands are getting their acts together and taking them on the road, using event and experiential marketing to engage more deeply with consumers. And they're turning to social channels to intensify the impact of events and reach out to those who can't be present physically.

Shopper Marketing 2013 Sponsored by: Match Marketing Group; TracyLocke

The path to purchase now has a digital road sign, and retailers and marketers are taking steps to engage with shoppers' shifting behavior.

Adweek Project Isaac Sponsored by: OMD; kbs+

The inaugural winners of the Adweek Project Isaac awards, including a full list of gold, silver and bronze honorees.

2013 Clio Awards Sponsored by: Coca-Cola; McCann Erickson; Tommy Hilfiger

The Clio Awards honors Coca-Cola with its inaugural Brand Icon award; George Lois receives the Lifetime Achievement Clio; and musician will.i.am and designer/stylist Patricia Field get honorary Clios.

The Art of Possibilities Presented by HP

How HP digital print technology is inspiring creatives and brand managers to make print personalized and powerful.

2013 Digital Video Guide Sponsored by: CBS Interactive; Hulu; The Wall Street Journal; Yahoo!: Collective; DG; Specific Media; YuMe

A look at some of the programs, providers and platforms that are driving the world of digital video content and targeting.

2013 Cable Guide Sponsored by: Big Ten Network; Chiller; E!; NCC; Scripps Networks Interactive; Scripps | HGTV and DIY; Scripps | Food Network and Cooking Channel; Scripps | Travel Channel; Scripps | GAC; Smithsonian Channel; Style; Syfy; Veria Living; The Weather Channel; WGN America

What's going on at the cable networks, including new programming, fresh multiplatform opportunities,  audience statistics and more.

AWNY Changing the Game Awards 2013 Sponsored by: Allstate; BPN; Citi; Coca-Cola; DineEquity; IKEA; Initiative; kbs+; Leo Burnett; Momentum; Nestlé; Ogilvy; Pantone; Sephora; 360i; 4A's

Advertising Women of New York's 7th annual Changing the Game awards honors 16 women who are true catalysts of innovation in marketing and advertising.

What You Don't Know About Women Starcom MediaVest Group with Sponsors: AOL; NBCU; Time; Turner

Starcom MediaVest Group takes a fresh look at today's female consumer, what she wants, what she does and how she lives.

AWNY Advertising Woman of the Year: Anne Finucane Sponsored by: Boathouse; CVS Caremark; Hill Holliday; Lopez Negrete; Starcom MediaVest Group; Visa; WPP

Advertising Women of New York honors Anne Finucane, Bank of America’s global strategy and marketing officer, as its 2013 Advertising Woman of the Year.

Mobile Marketing 2013 Sponsored by: Adsmovil; AirPush; Nexage; The Agency Inside Harte-Hanks; WildTangent Media

Smartphones are ubiquitous and spending on mobile advertising is skyrocketing, but marketers still face challenges in reaching and engaging on-the-go consumers.

Sports Marketing 2013 Sponsored by: CMN Sports; Omnigon Communications; Optimum Sports

Today's sports fans expect a lot from the leagues, teams and athletes they follow, and sports marketers are meeting the challenge by giving fans new ways to participate, whether through engaging content, entertaining videos or gamified social competitions.

Word-of-Mouth 2012 Sponsored by: BzzAgent; ShareThis

Brands are using word-of-mouth marketing to locate and nurture true brand advocates—people who are willing to talk about and recommend products or services—and amplify the power of this earned media.

Digital 2012 Sponsored by: AcuityAds; adMarketplace; Communispace; xAd

Marketers and their agency partners are looking to take greater advantage of the advanced analytics and technologies that will let them target their messages more accurately across the wide variety of screens now used by consumers.

175 Years of Procter & Gamble Sponsored by: Acme Idea Co.; CBS; Citizen Relations; Dentsu; Expo TV; Grey Group; mcgarrybowen; Microsoft; NBC Universal; Publicis Groupe; Yahoo!

Celebrating its 175th anniversary, Procter & Gamble has fueled its global success by discovering meaningful insights about consumers, turning those insights into products with superior benefits, and supporting those products with innovative marketing and broad distribution.

Radio Sponsored by: Arbitron; Triton Digital

Radio leverages its legions of loyal listeners to remain a vital part of the media mix. Stations are creating multiplatform programs that put AM/FM broadcast at the center of campaigns that can also include a station’s website, its social media, events and much more.

2012 ADCOLOR Awards Sponsored by: Ad Club of New York; BET; CNN; Deutsch; Draftfcb; Foot Locker; Gallo; Gatorade; GE; kbs+ The Media Kitchen; Mars; McCann Worldgroup; Omnicom Group; TBWA\; Team Detroit

Winners of the 2012 ADCOLOR Awards, honoring industry professionals of color and champions of diversity and inclusion.

2012 Diversity Achievement and Mosaic Awards Sponsored by: Allstate; BBDO; Dr Pepper; Target

Each year, the Diversity Achievement and Mosaic Awards, presented by the American Advertising Federation and the AAF's District Two, recognize successful multicultural marketing and diversity efforts.

Social Media Sponsored by: 140 Proof; Collective Bias; Shoutlet; SocialFlow; TenthWave

Having already built a critical mass of people to follow them, brands are working hard to crack the code of social communications, exploring ways to use earned, owned and paid media to find out what really works. Their goal, naturally, is to get consumers to activate and spread their brand message.

Public Relations 2012 Sponsored by: Edelman; Emanate; Ogilvy PR; PR Newswire

As content, storytelling and social engagement become more central to brand campaigns, public relations is moving front and center as the creative engine for marketing strategies that are more fully integrated than ever.

Shopper Marketing 2012 Sponsored by: AcuityAds; Blue Chip Marketing Worldwide; Catalina; Centra 360; MARS; MyWebGrocer; Saatchi & Saatchi X; TracyLocke

How smartphones, big data and other technologies are affecting shopper marketing and changing how consumers go down the path to purchase.

50 Years of Discounting Sponsored by: Little & Co.; MediaVest

The founding of Walmart, Target and Kmart in 1962 signaled the birth of the mass merchandise discounter and set the stage for the big box stores that populate the 21st century retail landscape.

Marketing to Tweens Sponsored by: SheKnows

Today’s tweens aren’t just digital natives; they're mobile and social mavens and marketers that try to reach them need a keen understanding of how they interact online.

TORCH Charity Poker Tournament Going all in to benefit TORCH

More than 150 communications industry professionals and other guests played poker and raised money to benefit TORCH.

ADDY Gold 2012 Sponsored by: AAF

When it comes to the ADDY Awards, it’s not the size of the budget or media spend but the creativity. ADDY winners represent the most innovative advertisers—whether they’re local, regional or national.

2012 CLIO Awards Sponsored by: Disney

The CLIO Awards honors Piyush Pandey, executive chairman and creative director of Ogilvy & Mather India, with a Lifetime Achievement Award. 2012 Honorary Award recipients are photographer Annie Leibovitz and chef/author Anthony Bourdain.

Digital Marketing 2012 Sponsored by: Acquisio; AcuityAds; Bazaarvoice; Exelate; PointRoll; ShareThis; Unruly Media

Advertisers have been spreading their digital spending over a dizzying array of options: digital display, video, rich media, search engines, mobile, social, tablets, apps, content sponsorship, to name just a few. With so much to choose from, the challenge becomes finding the optimal mix to create a truly integrated marketing campaign.

AEF Honors Night 2012 Sponsored by: Ameriprise Financial; Barrick; Meredith; Univision

AEF Honors Night recognizes one outstanding representative company from each of the Foundation’s constituencies—advertisers, agencies and media—for support of the AEF and for conveying its mission of stimulating the dialogue between academia and the industry

Newspaper Association of America Beyond the Printed Page

The newspaper industry has been working for years to transform its enterprises through new products, new organizational structures and new business models.

Out-of-Home Advertising 2012 Sponsored by: OAAA; OSiK MEDiA; Pearl Media

Out-of-home (OOH) advertisers are raising the stakes in the quest to get consumer attention. The goal is to make OOH even more engaging for consumers. In many cases, this means coming up with creative ways for people to interact with what they often view as a static medium.

2012 Cable Guide Sponsored by: AMC; Bravo; Comcast Spotlight; FEARnet; MLB Network; NCC Media; Scripps Networks; Scripps | HGTV and DIY; Scripps | Food Network and Cooking Channel; Scripps | Travel Channel; Scripps | GAC; Syfy; Smithsonian Channel; 3net; The Weather Channel; WGN America

Everything you need to know—and show—about cable networks, including key facts, stats and videos.

AAF Advertising Hall of Fame: The 2012 Inductees Sponsored by: Ammirati; Coca-Cola; Crispin Porter + Bogusky; Doner; GE

The 2012 Advertising Hall of Fame inductees are: Rick Boyko; O. Burtch Drake; Leo-Arthur Kelmenson; DAvid Kennedy; A.G. Lafley; Johnathan A. Rodgers; Tere A. Zubizarreta; and corporate inductee The Coca-Cola Company.

Hispanic Marketing 2012 Sponsored by: Alcance; Dieste; Draftfcb; Lopez Negrete Communications; Red Mas; Vme

Hispanics are influencing the TV shows, music, sports and products that are defining America today. Their impact extends far beyond the so-called “Spanish-speaking” segment into mainstream culture. And there’s little end in sight, as the continued growth and maturation of this segment promises significant growth in the near future.

Marketing to Women 2012 Sponsored by: Draftfcb; EmpowHER; JSH&A; SheKnows

Women's roles is American society are shifting, as they take on new responsibilities outside and inside the household. For marketers, this means understanding women's roles as influencers and purchasers in areas long thought to be dominated by men.

AWNY Advertising Women of the Year Sponsored by: Coca-Cola; IPG; Nationwide; Sony; Starcom MediaVest; Nutrisystem; Time Inc.; Universal McCann; VF Corp.

AWNY recognizes three Advertising Women of the Year: Wendy Clark of Coca-Cola, Jacki Kelley of Universal McCann and Laura Lang of Time Inc.

Mobile Marketing 2012 Sponsored by Bazaarvoice; Digimarc; Goldspot Media; RedMas; xAd

The mobile advertising market is skyrocketing as consumers embrace smartphones for "of-the-moment" search and tablets for "lean-back" engagement. A look at what marketers are doing to to capitalize on this phenomenon.

Sports Marketing 2012 Sponsored by Competitor Group; Fox Sports; Intersport; Matter, Edelman Sports & Entertainment Marketing; NBC Sports; Taylor

Sports marketers are looking to take greater advantage of the rich emotional attachments fans have with leagues, teams and athletes. It's all about activation and passion.

The New America Census news and insights for marketers and media, presented by Draftfcb

As results from the 2010 U.S. Census reveal, the American landscape has changed signficantly. The shifts related to race, age, gender, ethnicity, geography, income and other key demographics are profoundly impacting our country. Adweek is pleased to partner with Draftfcb, the global agency behind the award-winning Census campaign, to present The New America.

Word of Mouth Marketing Sponsored by Banyan Branch, Bazaar Voice, evolve24, Crowdtap, Airfoil, Magic Buz, WOMMA

Does traditional word of mouth have a bigger impact than digital-powered word of mouse? More brand conversations may actually take place off line, but integrating online tactics can turbocharge the buzz. 

Digital Marketing Sponsored by Fluent, MSL Group, Efficient Frontier, PointRoll, Vizu, LiveRail, adometry, adMarketplace

Digital marketers have found that reach and relevance are of little consequence if they don’t happen in real time. What are the challenges and consequences for advertisers and media buyers?

Marketing to Hispanics Sponsored by Lopez Negrete, La Comunidad, Porter Novelli, Briabe

Hispanics are outpacing other demographic groups in the way they interact with the social web. But marketers may be leaving dollars on the table by not targeting Latinos properly.

Digital Out of Home Advertising Sponsored by Care Media, On Track Network, RMG Networks

Mobile and social media are changing the face of digital out of home advertising by empowering consumers to interact more deeply with the media.

2011 Mosaic Awards: The Winning Campaigns Sponsored by Deutsch, GE, Lowe's, DraftFCB, Toyota, General Mills

The 2011 Diversity Achievement and Mosaic Awards honor campaigns, programs, companies and individuals that demonstrate the spirit of an open, equitable workplace.

ADCOLOR Awards Sponsored by the AdColor Industry Coalition, American Advertising Federation, The Advertising Club of NY, 4A's, Arnold Worldwide, Omnicom Group

Winners of the 2011 Adcolor Awards, honoring industry professionals of color and champions of diversity and inclusion.

Public Relations Sponsored by Edelman, EURO RSCG Worldwide PR, Golin Harris, MSL Group, DiGennaro Communications, Taylor,

Thanks to social media and the blogosphere, public relations is becoming a more vital ingredient in the media mix.

2011 Addy Awards The All-American Awards

The American Advertising Federation presents the ADDYs— the only major all-American advertising awards show—while also honoring those who’ve gone the extra mile in promoting the industry stateside.

The Clios: Joe Pytka Sponsored by Leo Burnett, Ogilvy & Mather, TBWA\Chiat\Day

On the occasion of his receiving a Clio Lifetime Achievement Award, legendary director Joe Pytka talks to Adweek about a career well spent. 

AEF Honors Night Sponsored by DirecTV, WellPoint, PNC Bank, Deutsch

Each of this year’s AEF winners has conveyed the organization’s mission to expand the advertising discourse through colleges and universities, and to attract the country’s most talented young minds to the business. 

2011 Mobile Guide Sponsored by Blue Calypso, Neustar, Fleishman Hillard, Cars.com, Navteq, Jumptap, Trifecta, CBS Interactive, Millenial Media

A look at the players, the platforms and the possibilities of mobile technology, including how mobile video may now be ready for prime time. 

Cable Report Across the Media Landscape

Cable networks are seeing new opportunities in multi-platforming. Not only are they plumped up with original programming, but they’re taking advantage of tablets and smartphones getting stronger distribution from providers. 

Matrix Awards 2011: The Great Communicators Sponsored by Women at NBC Universal, Kaplan Thaler Group, Horizon Media

Fresh off its star-studded Matrix Awards luncheon, New York Women in Communications moves forward to empower women in all media

AWNY Ad Woman of the Year: Donna Speciale Sponsored by AWNY, Oprah Winfrey Network, Discovery Communications, NBC Universal, Capital One, Univision, Women at NBCU, Time Inc., Sony Pictures Television, GMC, Scripps Networks, Screenvision, Turner Broadcasting System,AETN, NCM Media Networks, Warner Bros. Media Sales, Nickelodeon

Whether it’s a small agency meeting or large industry conference, Donna Speciale, president of investment and activation at MediaVest USA and AWNY’s 2010 Ad Woman of the Year, is known for commanding her audience with her extensive knowledge of the media market and her insights into the advertising landscape.

Marketing to Hispanics 2011 The Segment Caliente

How do you reach Hispanics? Think Hispanic during every planning stage, reach them “in culture” and understand acculturation. 

AAF Hall of Fame: A look at the 2011 honorees Sponsored by JELL-O, Dunkin' Donuts, Southwest Airlines, Bank of America, Boeing, CNN, John Hancock, Hasbro, Big Fuel, General Motors

The Advertising Hall of Fame inducts seven, including Bill Cosby, General Motors, David Abbott, Eduardo Caballero, Jack Connors Jr., Laurel Cutler, Earl G. Graves Sr. and Herb Kelleher.

Out of Home Out-of-Home Run From Interactive Digital Displays to Traditional Billboards, Out-of-Home is on an Upswing

Interactive innovations are adding to the appeal of out-of-home advertising.

Shopper Marketing There’s an App for That… …along with plenty of other new tools for merchants looking for ways to influence consumers

For companies committed to shopper marketing, new research shows consumers have become less impulsive at the point of purchase. 

Sports Marketing Technology helps sports marketers reach fans from all possible angles

Sports sponsorship appears to be showing impressive resiliency, despite the tepid economic turnaround.

Marketing to Hispanics 2010 Engaging the nation’s fastest-growing demographic

Many brands are using new insights into U.S. Hispanic audiences to grow their businesses.

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