Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I must admit, my first thought while watching this ad for a Vancouver yoga center was: "Oh great, more f*cking zombies." Well, ad agency John St. must have seen that kind of snark coming, because they paired their tagline ("Come back to life") with a great ending. They could cut out the gratuitous feeding scene on the way there, but this spot makes the zombie concept work instead of just attaching it to the brand with a rivet gun.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in