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Tonight, the frontiers of marketing science advance (or regress, depending upon your feelings about being inside Hawkeye‘s brain) to the subject of neuroeconomics, the use of brain scans to assist marketers in determining the ways of persuasion.
A commercial-free show (ironically enough) dedicated to the topic—Hidden Motives: Alan Alda in Scientific American Frontiers—airs on PBS tonight at 8:30 EST. In the show, host/guinea pig Alda subjects himself to a magnetic image scan at Caltech, allowing eggheads Steve Quartz and Anette Asp to watch how his brain reacts to pictures of products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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