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This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too.
The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic on a stylized desert set. This dramatically illustrates that the automaker tests its vehicles at temperatures ranging from -22°F to +176°F. (This is helpful in case you're planning a road trip from the North Pole to Hell.)
The tagline for the pan-European campaign is: "Reliability in the extreme."
Delightful details include a cowboy skeleton that morphs into a snowman and a rolling tumbleweed/snowball.
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