You Will Die, but the Stride Gum You're Chewing Will Live On

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This JWT spot uses gross-out humor to illustrate that Stride gum is ridiculously long lasting, even if those who chew it aren't. A woman brings home an urn containing her husband's remains. It falls from a shelf, and when the widow peers at the ashes on the floor, she sees a chewed stick of Stride. She promptly pops the wad in her mouth. A brand's got to urn that kind of devotion. Ha ha! OK, that joke was more vile than the ad, and so was the similarly themed Boost Mobile autopsy spot from a few years back, in which a guy drops his breakfast burrito inside a corpse then plucks it out and continues eating it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in