Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
These ads are from 2011, but worth a second look, or at least a revolted sideways second glance. You can't deny the great art direction. "Carrying too much weight?" asks the copy line. Done by Concept Istanbul in Turkey for a Pilates studio, which is using the ads prominently on its website (and has also apparently created butt- and belly-themed Pilates exercise balls). See larger versions at Ads of the World.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in