You can have too much Steve Forbes

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So, there I was, perusing Forbes.com last night, when in walked Steve Forbes—onto the Web page containing the story I was reading. Yeah, it was virtual Steve Forbes, interrupting my online experience, nattering on about some online show before I could silence his stunning blandness and get him to move off the page. You just know that in putting animated Steve on the site, the powers-that-be at Forbes.com became enamored with this ad’s intrusiveness, downplaying the fact that, in this case, intrusiveness equalled disruptiveness. True,there’s something to be said for online advertising experimentation, which Forbes.com, for better or worse, has always embraced. But this promo was simply a Forbes too far.

—Posted by Catharine P. Taylor