You can get it, but it’ll cost ya

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Et tu, Snoop?

Is nothing sacred—or for that matter, free—anymore? Looking at the headlines this week makes it clear that, increasingly, good content comes with a hefty price tag, with satellite being the darling of the moment.

First, Sirius Satellite Radio announces Monday that it’s airing the men’s NCAA Division I basketball tournament through 2007. Every game of the tournament will be broadcast (or is it more accurate to say narrowcast?) over the next three years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in