The Year’s Most Provocative Valentine’s Day Ad Is Also One of Its Most Touching

A story that was 'not being told' properly

There's a lot going on in this 60-second Valentine's Day commercial, but it would probably spoil things to reveal either the product or the plot. Suffice it to say there are several surprises here, though it all adds up to quite a heartwarming commercial.

"We felt this view of life was a story that was not being told with the authenticity and compassion it deserved," the company's CEO said in a statement. The spot will air on Bravo and E! in seven major U.S. markets.

There was no ad agency involved. See the credits on the YouTube page.